Porter Airlines Decreases CPA By 35% With StackAdapt

Plane connected to the gate at an airport

Reaching New Heights With Native Advertising

Porter Airlines wanted to increase flight bookings by attracting engaged visitors to their lifestyle and travel blog, which provided information on the destinations they served. With StackAdapt, they built a custom intent-based audience of people looking to buy flights. They targeted them with premium in-feed native advertising, increasing conversions while drastically reducing their cost per acquisition (CPA).

Solutions Used

Airline Marketing Strategies That Increase Conversions

Porter Airlines leveraged StackAdapt’s Interest and Intent segments, premium inventory, and native advertising to drive engaged visitors to their content while increasing bookings. Here are the tactics they used:

Targeting

Used StackAdapt’s Interest and Intent segments to build an audience of people actively looking to book flights.

Premium Inventory

Leveraged StackAdapt’s wide range of premium inventory to place ads on top-tier, high-traffic domains.

Native

Targeted prospective travellers with in-feed native ads to drive traffic directly to Porter’s website.

Porter Airlines Boosts Bookings While Lowering Ad Spend

Porter Airlines’ native advertising strategy with StackAdapt outperformed other paid channels, such as Google and Facebook, reducing their CPA target by 35%. On average, prospective travellers who clicked on Porter’s native ads returned to the website to book a flight within 3-4 days, shortening their time to conversion.

CPA

-35%

Time to Conversion

3-4 days

SEM Analyst

Porter Airlines

“Native advertising allowed us to increase bookings by communicating with our audience in a new way. StackAdapt is a great fit because it consistently delivers results and continues to help us understand our audience.”