Connected TV ads drive increased brand recall
Prioritizing top of funnel marketing
Add3Connect needed to promote a new CPG brand in the competitive health and wellness industry. Instead of focusing their campaign on lower-funnel objectives, they prioritized top-funnel awareness for their client Nuun by delivering high-impact messaging with connected TV (CTV) ads for the brand.
Solutions Used
Tactics to reach health food shoppers
Add3Connect leveraged connected TV to target Nuun’s messaging to users interested in healthy food and supplements, with the goal of driving brand awareness. Here are some of the other tactics they used:
Connected TV
Leveraged StackAdapt’s inventory and paired it with packages from Magnite and Hulu to reach the target audience.
StackAdapt Brand Lift
Ran a Brand Lift Study through display directly in-platform to measure ad and brand recall.
Creative Studio
StackAdapt Creative Studio ideated the concept for the display campaign, so Add3Connect could focus on campaign results.
Add3Connect ran efficient and powerful campaigns
Add3Connect tapped into StackAdapt’s Intersection Audience capability to hone in on their audience, added a frequency cap of 3 impressions per day, and tested multiple groups by segmenting them into different line items. They also leveraged StackAdapt’s in-platform brand lift solution to measure ad and brand recall. Through the study, they were able to validate brand investment and drove value for Nuun’s overall business objectives.
“The hardest thing about CTV is determining your performance outside of reach and frequency results. StackAdapt allowed us to set up a brand lift study, tracking our results in real time, and ultimately determined that our ads made a statistically significant difference in increasing brand awareness with the niche audience we were targeting.”
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