Programmatic Audio Advertising Channel Course
An overview of programmatic audio, campaign strategies for audio, and insights into campaign analysis.
About the Audio Advertising Channel Course
The Programmatic Audio Advertising Channel Course provides an overview of the channel. Marketers learn how to launch audio ad campaigns that connect to a growing audience of audio listeners, right in their ears. This free course includes:
On-demand videos
Module tests
Self-paced learning
Recognized certificate
Modules
3
Time to Complete
60 min
Level
Basic
Cost
Free
What You’ll Learn
- What programmatic audio advertising is and its benefits.
- Who the growing audience of audio listeners are.
- Programmatic audio ad specs, placements, and inventory types.
- How to develop a programmatic audio advertising strategy.
- How to analyze and measure results from an audio ad campaign.
- How programmatic audio ads fit into a multi-channel strategy.
Who Is This Course For?
- Marketers and advertisers who want to elevate their programmatic skills.
- Anyone who wants to specialize in programmatic audio advertising.
- Marketers who want to add audio to their multi-channel strategy.
- Sales professionals looking to further their knowledge.
Course Outline
- Audio Advertising Defined
- Who Is the Digital Audio Audience?
- Programmatic Audio Benefits
- Audio Ad Specs
- Creative Strategy
- Audio Targeting Strategy
- Programmatic Audio KPIs
- Audio Ads in the Marketing Funnel
- Multi-Channel Strategy
Meet Our Course Instructor
Julia Bricknell
Education and Development Manager
StackAdapt
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