Native Advertising Channel Course
Learn what native advertising is and how to add this channel into your digital strategy.
About the Native Advertising Channel Course
The Native Advertising Channel Course is a basic introduction to all things native advertising. It aims to provide digital marketers with the skills needed to run scalable, native campaigns as part of a larger, multi-channel strategy to maximize performance. This free course includes:
On-demand videos
Module tests
Self-paced learning
Recognized certificate
Modules
3
Time to Complete
60 min
Level
Basic
Cost
Free
What You’ll Learn
- The 101 on native advertising.
- How to create a native advertising creative strategy that converts.
- Different native ad formats and specs.
- How native advertising fits in the marketing funnel and a multi-channel strategy.
Who Is This Course For?
- Marketers and advertisers looking to get the 101 on native advertising.
- Anyone who wants to specialize in native advertising.
- Sales professionals looking to further their knowledge.
Course Outline
- Native Advertising Definition
- Native Formats
- Native Ad Elements
- Native Ad Specs
- Native Creative Strategy
- Native KPIs
- Native in the Marketing Funnel
- Multi-Channel Strategy
Meet Our Course Instructor
Matt Evered
Sr. Manager, Education & Development
StackAdapt
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