Academy In-Game Advertising Channel Course

In-Game Advertising Channel Course

An overview of in-game advertising, campaign strategies for in-game, and insights into campaign analysis.

About the In-Game Advertising Channel Course

The In-Game Advertising Channel Course provides an overview of the channel and provides marketers with tools and strategies needed to get in the game with in-game advertising. This free course includes:

On-demand videos

Module tests

Self-paced learning

Recognized certificate

Modules

3

Time to Complete

60 min

Level

Basic

Cost

Free

What You’ll Learn

What in-game advertising is and its benefits.
Why in-game advertising is an exciting new channel.
In-game ad specs and building a creative strategy.
How in-game ads fit into a multi-channel strategy.

Who Is This Course For?

Marketers and advertisers who want to elevate their programmatic skills.
Anyone who wants to specialize in in-game advertising.
Marketers who want to add in-game advertising to their multi-channel strategy.
Sales professionals looking to further their knowledge.

Enroll Today

Course Outline

Module 1: In-Game Overview

In-Game Advertising Defined
Why In-Game
In-Game Benefits

Module 2: In-Game Strategy

In-Game Ad Formats
In-Game Creative Strategy
In-Game Targeting Strategy

Module 3: In-Game Campaign Analysis

In-Game KPIs
The Marketing Funnel
Multi-Channel Strategy

Meet Our Course Instructor

Julia Bricknell

Education and Development Manager

StackAdapt

Julia has 3+ years of experience in programmatic advertising, creating engaging and applicable educational content. She is an instructor at the StackAdapt Academy leading the Channel Certification Course series.