Digital Out-of-Home Advertising Channel Course
Gain the knowledge needed to run digital out-of-home (DOOH) campaigns that reach audiences outside the home and in public environments.
About the DOOH Advertising Channel Course
The Digital Out-of-Home Advertising Channel Course provides an overview of all the capabilities of the channel, arming marketers with strategies to run DOOH ads that reach audiences in a hyper-targeted way. This free course includes:
On-demand videos
Module tests
Self-paced learning
Recognized certificate
Modules
3
Time to Complete
60 min
Level
Basic
Cost
Free
What You’ll Learn
- What digital out-of-home advertising is and its benefits.
- Digital out-of-home ad specs, inventory, and placements.
- Creative best practices for digital out-of-home ads.
- How digital out-of-home ads fit into a multi-channel strategy.
Who Is This Course For?
- Marketers and advertisers who want to elevate their programmatic skills.
- Anyone who wants to specialize in digital out-of-home advertising.
- Marketers who want to add DOOH to their multi-channel strategy.
- Sales professionals looking to further their knowledge.
Course Outline
- Digital Out-of-Home Advertising Defined
- The Digital Out-of-Home Opportunity
- Digital Out-of-Home Benefits
- Digital Out-of-Home Ad Specs
- Digital Out-of-Home Inventory and Placements
- Creative Best Practices
- Targeting Strategy
- Digital Out-of-Home KPIs
- The Marketing Funnel
- Multi-Channel Strategy
- Getting Started with Digital Out-of-Home
Meet Our Course Instructor
Julia Bricknell
Education and Development Manager
StackAdapt
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